Our promise and our vision are driven by our mission. That is to “build a human force to develop living standards of families by providing productive socio-economic opportunities”. This human force is our people(staff).

We offer them a qualification in microfinance, and build their capacity through training programmes, including training overseas and exposure visits. Our field staff receive life insurance, motor cycles, fuel, uniforms, mobile phone facilities and training.

Our staff are trained to engage with clients based on the PRIDE model.

Professionalism – We train our staff on the job. We offer them a qualification in microfinance, and build their capacity through regular training programmes, including training overseas and exposure visits. We also build on their motivation through a quarterly capacity building session with professional trainers.

Respect – our development officers visit each client on a weekly basis, thereby building a relationship with them. This fosters trust and mutual respect that goes beyond the traditional client-service provider relationship. Furthermore, our development officers are all women, which makes it easy for our female clients to speak openly with them. Upholding the importance of gender equality, we support the UN Women’s Empowerment Principles[1]. Our chairperson and Assistant General Manager are women. We employ women as development officers, and the team leader is a woman. Empowering women is how we work.

Integrity – we are always honest and transparent with our clients.

Dedication – as mentioned in Our Story, when we finance a woman, we work towards strengthening her family unit and their socioeconomic environment. By building a relationship with each of our clients, and by providing them support to not only develop their business, but also their health, housing and children’s education, we dedicate ourselves to ensure their progress and prosperity.